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Tag Archives: splittesting
AdWords Copywriting – Punctuation: Don’t question the mark?
I’m a big believer of trying different punctuation in AdWords ads! (okay, that exclamation point wasn’t really needed, but I thought I’d experiment with putting it there!) Anyway, one great ad variation to try is one with a question mark … Continue reading →
Posted in Google AdWords, SEO Web Help
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Tagged ad punctuation, copywriting, splitest, splittesting
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Don’t Discard an Ad Too Soon
When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one … Continue reading →
Posted in Internet Marketing
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Tagged ad is doing bad, ads that don't produce, bad ads, split test, split testing, splittest, splittesting
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