Tag Archives: split test

Try Using Google Website Optimizer

Posted on July 19, 2010 by Darrell Merrick

Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where … Continue reading →

Posted in Copywriting, Pay-Per-Click, SEO Web Help | Tagged , , , , | 4 Comments

Don’t Discard an Ad Too Soon

Posted on May 6, 2010 by Darrell Merrick

When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one … Continue reading →

Posted in Internet Marketing | Tagged , , , , , , | 5 Comments