Tag Archives: adwords help

Putting “Sale” in Your Headline

When I have great pricing on a line (or even a single item), I like to experiment with having “Sale” in the headline. I used to do “on Sale” a lot. For example, let say you have great prices on … Continue reading

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Conversion Tracking – Intermediary Goals

Ideally, when you’re split-testing the performance of your ads, you’d like to pick a winner according to which one best converts to sales. Now if you’re testing with high-volume you can do that. Such as via a big list, CPA … Continue reading

Posted in Google AdWords, Search Marketing | Tagged , , , , , , , | 1 Comment

Cover Common Misspellings (and mispellings)

This could come under the category of “keyword coverage” for products. In a nutshell this will help you with Adwords, Meta tags and your PPC campaigns. Try to have product and vendor descriptions with different spellings. (make sure you have … Continue reading

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