When I have great pricing on a line (or even a single item), I like to experiment with having “Sale” in the headline. I used to do “on Sale” a lot. For example, let say you have great prices on Viking Grills. You could do a boring headline that’s just “Viking Grills”. But I’d...
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Ideally, when you’re split-testing the performance of your ads, you’d like to pick a winner according to which one best converts to sales. Now if you’re testing with high-volume you can do that. Such as via a big list, CPA offer, or high-volume keywords in AdWords. But for most of us, most of the...
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This could come under the category of “keyword coverage” for products. In a nutshell this will help you with Adwords, Meta tags and your PPC campaigns. Try to have product and vendor descriptions with different spellings. (make sure you have permission to use any trademark names in your ads) For example: in an online...
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