Farewell Website Optimizer

As a web publisher or “SEO expert” have you ever used Google’s Website Optimizer product? Yea, I don’t use it either, and now it’s on its way out. Here’s the email I received from Google recently:

We’re saying goodbye to Google Website Optimizer. Many marketers and publishers have improved the web by using insights from Website Optimizer to create better experiences for their users. To elevate website optimization and provide one fully integrated tool for testing, content optimization will now have a new home within Google Analytics. The last day you’ll be able to access Google Website Optimizer will be August 1st, 2012.