Do you split-test your main (money making) pages?
Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work.
You can do ongoing improvements and “magically” increase your returns.
Especially important in pages where you’re trying to get your visitor to take a specific action. Such as sign up for your email list, or make a purchase.
How to do this?
Try using Google Website Optimizer.
Google Website Optimizer is a little-known tool that Google has, that let’s you split-test different page variations, and keep improving your page according to results.
You define a goal (such as conversion to sales) and it will let you know how the variations do vs. that goal.
Even if you don’t want to mess with your main page, you can still have another page as a “testing ground” for split-testing (getting some test traffic in there from Adwords, or wherever)
Then fold in the winning factors into your main page later.
For example: maybe you have a big headline that’s in black letters. You’ve heard dark red can produce results, but you think it would be too “off-putting” to people. You’ve also heard about dark blue, but not sure about that either.
Well, stop guessing and start split-testing!
Let your audience tell you what they like best. Just guessing is a waste of time … and your guesses will often be wrong, compared to the real conclusions you get from testing.
I could give a long crazy list of things to test.
Here are some random things to try:
‘buy’ button styleÂ …Â or ‘signup’ button style
different offers (that’s a big one)