I’m a big believer of trying different punctuation in AdWords ads! (okay, that exclamation point wasn’t really needed, but I thought I’d experiment with putting it there!)
Anyway, one great ad variation to try is one with a question mark at the end of the title.
I’ve already tried that with a number of ads, but I’ll give someone else’s fun example here:
This comes from hmu.com.
He has the ad:
Bronchitis Home Remedy
Stop Coughing Up Phlegm Quickly Using Easy To Follow Home Remedy
It was getting a 1.53% clickthrough rate.
Then he tried the same ad, but with the title: “Bronchitis Home Remedy?”
After running those in parallel, the question mark version got a 2.93% clickthrough rate
That’s an increase of 91% Wow
Just for trying a “silly” variation. The temptation is to think that a question mark wouldn’t make a difference. Especially since the title wasn’t originally meant as a question. But you need to resist the “know-it-all” urge and not bother.
In this case he just tried one simple change, that took maybe 5 seconds to do. And it gave a huge percentage increase!
When coming up with your title, it’s good to allow for an extra character or two. – i.e. only take up to 23 or 24 characters for the title.
That gives you room to try different variations without changing the core title.