If you have not heard this term yet, then you likely will soon. Doing SEO in isolation means you have learned one tactic in the world of SEO and are practicing and measuring results based on only that one tactic.
Let’s look at an example, on-page SEO (you know the parts of a page you can edit to help the Search Engines see what to rank your website for) is a very standard segment of SEO that tons of people get caught up in. I’m not saying it’s bad, just hear me out without going down that road. If that is all you do in your strategy for Search Engine rankings you may very well have success in ranking for your terms, and even get the traffic you are looking for. But that is only one segment of a complete strategy, and limiting the potential your website has yet to offer.
Imagine after making that progress if you moved on to an additional tactic, say article marketing to enhance your visibility online and backward links. And in return you had an entirely new (and additional) channel of traffic coming in. Traffic that may even convert better and faster because they have just read a fantastic article about your product or service and are comfortable with your level of knowledge. WOW!!
And yes this tactic added to your strategy has a proven success record.
So don’t look for the one tactic that is going to do it all for your website, you have to build a strategy (and maintain it) that will draw traffic from several different areas of the Internet. Spend time learning 3 or 4 SEO tactics to begin with and decide how you will implement them over the next 2-3 months, then spend time learning 1-2 more and keep going. It will keep the process fun and have a HUGE payoff!
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