Where Are Your Customers Engaging? If you entered in to this venture of online business thinking all you had to do was create a website your were misguided, that is if you’re looking for new customers from the Internet.
The truth is there are a myriad of different media types that could bring you the next customer, for instance: a blog, Facebook, Twitter, Ustream, YouTube, etc. Diversity is the name of the game, and relying on only one presence online is cutting yourself off at the knees. Check out blogging, it is extremely easy to maintain and equally effective. The biggest trick to blogging is consistency, if you can only write new posts twice a week then commit to the days of the week that you see the best traffic.
If you’re going to blog then I highly suggest you at least dive in to Twitter.com, again extremely simple and can supplement getting the word out on new blog posts to an audience that is interested. Your first question is probably how to get targeted followers, fair enough … search for some people in your field that already have twitter accounts and then follow the people that are following them. Statistics show that about 30% of them will then follow you back, creating your initial group of followers. The concept to this strategy is that the people you just started following were probably following the person you looked up because they were interested in their business. It isn’t a fool proof system, but I can say that it does work.
The second tactic is to look up everyone in twitter that you do business with, put your twitter account on your business card (example: follow me on twitter @emilyleach), website, blog and email signature. Watch watch types of posts are in the sphere of people you are following to help you get a feel for what types of information is being exchanged, and then start putting your own tweets out there and see how it goes (especially tweet every blog post you do with a link to the post).
I would be remiss to leave out YouTube as well … videos are taking a stronghold and people are going straight to YouTube to search just like they do on Google! In fact YouTube (which is owned by Google) is the #2 search engine by volume. You need to add yourself there too. Videos do not need to be professionally recorded (but don’t be ridiculous and stupid either), make the content useful and optimize the title and description for searches. Check out my post on using video to increase website traffic.
I didn’t cover every potential for diversified traffic here but you have a start, what sites have you been using so far that have worked? Leave me a comment, we can learn from each other.
Emily Leach – SEO Analyst
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With a lot accessible on the web, it has become troublesome to get what you wish. I am thankful I came.
Your post is concise and to the point and it has been a pleasure to read.
I think the title should have been “Your Next Customer is Not Coming From Google, (or is it)?” since Youtube is owned by Google and one of the best places to do searches.
The growth of social media is huge and should continue to gain ground in the three years.
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