Note: squeeze pages are really opt-in pages – designed to get someone to opt in to your list.
It’s a big topic unto itself.
But let me take a high-level approach here.
You should think of a squeeze page as being a mini sales page. Though instead of selling a product (for money), you’re selling them on signing up for your list.
Some may go as far as to say it’s exactly like a sales page.
Though I’d give a key distinction: it takes a lot less to sell someone on getting on your list, then paying money.
So you don’t want to get too bogged down in a lot of detail.
I remember a while back I did an elaborate squeeze page that I thought was a “work of art”. I had a great headline, talked about the free course they get for signing up, then gave an opt-in box (where they put name and email, and click the submit button) right away – just in case someone wanted to signup right there without reading more.
I then went on and one, and did 3 more opt-in boxes throughout. Thinking I’d get them in different places.
I also put in tracking so I could see what box people actually used (of the four boxes, going down the page).
Almost everyone opted in via the first box!
It was pretty much a waste to go into all that other detail, and to put more boxes down there.
So I then put my energy into improving the headline and information “above the fold”. That increased opt-ins more than giving more details (and more boxes).
Basically my audience was saying “you had me at hello!”. I didn’t need to keep blabbing.
Caveat: though you still need to have a compelling offer. i.e. a good freebie that you sell them on.
So my advice is to give some sell and content there … but not get carried away.