Mini Sales Page Gets “Squeezed”

I had someone recently ask me about “squeeze pages” (aka “Name Squeeze Pages”)

Note: squeeze pages are really opt-in pages – designed to get someone to opt in to your list.

It’s a big topic unto itself.

But let me take a high-level approach here.

You should think of a squeeze page as being a mini sales page. Though instead of selling a product (for money), you’re selling them on signing up for your list.

Some may go as far as to say it’s exactly like a sales page.

Though I’d give a key distinction: it takes a lot less to sell someone on getting on your list, then paying money.

So you don’t want to get too bogged down in a lot of detail.

I remember a while back I did an elaborate squeeze page that I thought was a “work of art”. I had a great headline, talked about the free course they get for signing up, then gave an opt-in box (where they put name and email, and click the submit button) right away – just in case someone wanted to signup right there without reading more.

I then went on and one, and did 3 more opt-in boxes throughout. Thinking I’d get them in different places.

I also put in tracking so I could see what box people actually used (of the four boxes, going down the page).

Verdict:

Almost everyone opted in via the first box!

It was pretty much a waste to go into all that other detail, and to put more boxes down there.

So I then put my energy into improving the headline and information “above the fold”. That increased opt-ins more than giving more details (and more boxes).

Basically my audience was saying “you had me at hello!”. I didn’t need to keep blabbing.

Caveat: though you still need to have a compelling offer. i.e. a good freebie that you sell them on.

So my advice is to give some sell and content there … but not get carried away.