You may have a client or your own business that got some bad publicity on the Internet. Unfortunately, the search engines are non bias and show information related to the search no matter how good or bad they may be to you or your business.
What does ORM stand for? Online Reputation Management
Online reputation management combines public relations (PR) and Internet marketing. There is also some search engine optimization included in ORM.
Reputation Management Tools
How can reputation management help me?
As many of you know, I write articles based on my own experiences with clients – so how can ORM help you? Only thinking that ORM is needed when someone has posted a negative comment about you online is just part of it. Have you ever thought about what may happen when you own a restaurant and get multiple people commenting on forums or blogs about one of your wait staff being rude? How about your food being too pricey or even too spicy?
My client came to me with the need to remove the negative remarks about a companies CEO because they were now expanding and looking for venture funding. People don’t invest in businesses, they invest in people. I had to do some creative work to get the negative comments off (those comments didn’t seem that negative to me, but they know what funding companies are looking for) the search engine results pages.