Part 2 – Online reputation management studies
I explained what ORM is and how to go about helping yourself to learn more. Now I explain about my own experiences and what I did to help a client.
Client A came to me with a new business that was being branded and marketed and was in the first stage of funding. When a potential new investor came to help get the company with funding, he did some research on the company (which wasn’t active yet, but had some press releases out in the public) and the CEO and CTO of the company. To his dismay there was some negative remarks about the CTO of the company. This may or may not have been the factoring reason the investor decided against investing in the company.
How did I fix the negative reputation online? First I did some social media tactics. Saw that there were mostly negative posts in forums and wanted to push them down on the search engine ranking page – SERP. Used their Twitter account to make 2 posts to ask about the negative posts to see what others thought about the CTO of the company. Took some of the recommendation comments from his LinkedIn account and asked the commentators permission to re-post those recommendations on their blog (which was indexed, unlike the LinkedIn recommedations). Posted some articles written by their copywriting team online and waited for them to get indexed. Now I could have built some other websites with similar urls and used those to push down the negative indexed sites. As many already do. I feel this is black hat tactics and not really worth the money businesses spend, as there are many other ways to manage the reputation of a company online.
How Did ORM Help?
How did the ORM tactics I put in place help? Steps that I used which were above plus some others (which I will speak of in part 3) helped move the negative comments down on to page 2 of the SERP. I don’t expect many people searching for the CTO of the company to look past the first page and if they do, well my ultimate goal is to get those negative posts past number 30 on the search engine results. Once past 30 I feel that my project is complete but there will need to be more continuous efforts to keep moving them away from the top 30 search results.
As you can see there are other reasons besides getting bad publicity about your store selling less than quality products or your food tasting bad to 3 of your total customers. Some people just have more to say than others. Know when to respond to the customers and when to just politely move them off of the first page of search engines.
written by SEOWebHelp.com