Business owners in many industries never check their Google Analytics for any reason. While that may be surprising enough, some seo experts don’t check it either. Yes, it’s hard to imagine that anyone wouldn’t review the statistics of their own blog or site. It could be the new software on the market today. Perhaps the too much time to log in to review them. Whatever they are doing, we don’t recommend it and here’s why -
1. You can find out what pages or posts of your blog are popular (based on traffic) and then determine how you want to market those to make more sales.
2. Turn your goals on and see how traffic is funneling and flowing through your site. Discovering how your visitors are using your site is important.
3. Understanding how visitors navigate and enter certain posts is important.
Look at your year in a single screen and you can see how the traffic has increased over months. This part is especially good for those bloggers who are getting discouraged about the site being stale.
Looking at your daily or weekly view can provide even more results. Try adding annotations to show those promotions you had, special events or when a more influential blog talked about your blog.
Fails that we found in our own blog after reviewing our Google Analytics -
1. 75% of the home page traffic clicked on one of our flash header topics, but they clicked the right side which only reloads the image. We need to fix it so the client can go directly to the post whether they click the right or left side of the flash.
2. Our posts that had the most traffic, were not the ones with the most comments and retweets. After spending more time forwarding people to those posts, we realized we are wasting our energies.
3. Moving a call to action button from the bottom of a post to the top right increased the overall sign up for a newsletter. Using Google goals helped with finding how placement played a role in our conversion.