It comes down to the most important part of starting up your new website, TRAFFIC. Without that traffic, your reviews never get read, your products never get sold and your income never increases. New businesses are difficult on their own, especially if it’s your first one and not having visitors is just going to make things harder for you. Let’s dive into some basics on business marketing together and see how you can benefit from your hard work.
- In this article we will discuss these 4 important topics:
- Building an SEO web ready site
- Bringing in the traffic from day one of operation
- Interacting with your public
- Keeping your audience
New Business SEM
If you’ve read through the my past search engine marketing article you may have a head start on creating your new online business when reading the lessons ahead.
Building an SEO web ready site
You may already have your website up and running, but if it’s made incorrectly, you can cost your business valuable traffic.
- These topics will give you a start on this process. (links below go to other internal pages on this site)
- Link building
- Meta tags
- Black hat and white hat SEO
Reviewing those pages will guide you through setting your website up and getting your new online business SEO ready.
Bringing in the traffic from day one of operation
Visitors where are you? Some of the ways Google and other search engines determine the value of your website is by how old your domain is. If you recently bought a new domain name and hosted the website and are have no inbound links coming from other sites or higher PR (Page Rank) sites, then you fall into this category. Getting new traffic is tough and most new business owners dump all their advertising money into PPC (pay per click) ads and pray a lot. I say save your money for when you have the traffic already coming and you want more traffic to your website. That will give you time to work out any of the issues that may arise from the coding, or shipping and processing setup you have to attend to your customers needs.
What I do to get traffic when I open the doors on a new website.
I get the ball rolling by going to relevant forums and blogs and posting about the upcoming site (if not open yet). I set up some social media, videos work best for generating fast traffic in my opinion. Youtube account and some video software or a video production company like 5 Pints Video Production can help you get off the ground. The guys at 5 Pints are great and do video for companies anywhere in the US and I think UK. Another form of new traffic building I use is setting up a Twitter and LinkedIn or Facebook account and follow lots of people and tell them about my site. It’s not the biggest draw and does require some extra effort. Then start link building. In my experience it is worth it to spend some money on getting your links coming from a PR5 or better website to point to your site, even better when tied to a relevant article.
Interacting with your public
Keep answering those forum questions. If someone challenges your post, and you feel you’re correct – don’t ignore the post but don’t start a flame war either. Politely post your findings or clarify your post and move on. When one of your visitors comments on something you wrote, comment back with a nice thank you or explain more to help them with a question they may have posted. People are often seeking extra advice and your knowledge can help them grow or resolve the issues they may be experiencing with their current project or product. Get out there and network! Running into a member of an organization or bumping into someone in the same field may offer some benefit in the future. Don’t be afraid to tell others about your new website. Start up an email newsletter, offering specials, important dates and keep reminding them you are open.
Keeping your audience
Now that you have some traffic coming to your new business site, let’s keep them here and returning for more. Keep your content fresh and updated as often as possible. It has been 2 weeks since I posted on SEO Web Help with a new article and it brought me from number 7 on Google to number 38 on my search term. Keep adding new images (named appropriately in the alt tags) and video if you can. If you have items for sale, move them around on your home page. Add new text to the home page. Offer weekly specials or contests. If I visit a site and nothing has changed in a month, I rarely ever go back to visit that site again. Give your audience a reason to keep coming back and they will tell their friends about your site too. Just another way to keep that traffic coming!