For one thing it helps with your sales conversions. In general, the more payment options you give, the better your conversions. For my online store I have Google Checkout, Amazon Payments and PayPal … in addition to the merchant account (allowing them to use credit cards without going through any of the prior options).
But a really cool thing is that you get a boost in CTR when Google shows your ads with the “Google Checkout” icon underneath. They’ll do this automatically if you have Google Checkout as an option.
And you don’t have to have it as the only option. As I mentioned, it’s just one of four options I offer shoppers.
I’ve read other talking about this phenomenon. And some people get tripped up in wondering why?
And some people think that because they can’t think of a good reason why, then it must be BS. Those are people that haven’t actually tried it and seen the boost in CTR. They just want to guess about whether there’s value in having Google Checkout. And guessing if it causes people to click
But what’s the point in guessing … when you can just try it for yourself?
Like I mentioned, it doesn’t hurt to add it as a payment option.
You pretty much only get benefits. Worst case scenario is that you’ll get not much of an increase.
Best case scenario: you get a nice jump in CTR and you give a nice boost in sales conversions. Seems like a good deal to me!
The results bear out that you’ll get at least a little boost from having that icon. And in some cases it can be significant. Such as 20% increase (your mileage will vary)
And it makes sense to me. You have something that makes your ad stand out visually!
It’s still fairly rare to see it in ads. So take the chance to get your ads to stand out, for free, before your competitors do the same