Article Marketing – Your Way to Targeted Traffic

Are you integrating Article Marketing in to your Search Engine Strategy?  If not, you are missing out on targeted traffic.

Article Marketing allows you to write articles in and about your field of business.  For example, if your business is converting paper documents in to digital format then you can write about paperless offices, how to select a document conversion company, the advantages to going digital or even what to expect in the transition.  The list there could go on forever, I know because I’ve been writing for a client this past year with fantastic success.

Note:  It did take a couple of months to see the increase of traffic, but the fruits of our labor was worth the wait

A couple things to know when entering the world of article marketing: make your articles at least 500 words (equals about one full page of text in MS Word), and use a distribution service for the broadest reach.  I use www.isnare.com as my distribution service, it’s less than $2/article and the service is reliable.  Each article is reviewed by a human and checked for originality, if duplicate content is suspected they will reject the article and let you know. You can edit the article and resubmit it if you like.

The key here is in the bi-line of the article, this is where you get to put in a link to your site.  If you’ve done any research you now know the importance of the anchor text coming in to your site, so don’t forget that valuable information here.  First of all send this traffic to the best corrolating page on your website, secondly massage the anchor text to work for that page.  Example: Check out our website for more valuable information on Search Engine Training (making the words Search Engine Training the linked text). I suggest you write and submit 2-3 articles per week consistently to get the best results, the other advantage to this strategy is now it is very easy to repurpose that content down to about 200-300 words and put it on a blog … 2 for almost the time of 1!

Another note: Do not use industry or sales hype in your articles, that isn’t what anyone wants to read and it will most likely be rejected.

How does this relate to targeted traffic?  Easy, the traffic that comes to your site from the article you have written is already convinced you know your stuff and has done at least a little research on the subject.  They are far more likely to purchase or call you if your site is set up well.  If you are not seeing an increase in conversions, but yet you are getting the additional traffic then you really do need to take a hard look at your site design and call-to-action.

Give me some feedback on your success with this strategy!

Emily