Have you been thinking that the problem with your online business is that you just need more traffic?
Although that is always a true statement, it does not mean that new traffic is necessarily going to change the percentage of visitors that are currently buying from your website.Â The caveate here being if you were to begin getting more targetted traffic, that could make some difference.Â
The problem is that your visitors are not responding to your call-to-action and/or feeling compelled to purchase from you. It all boils down to the conversion factors, the elements on a website that assist the visitor to want to purchase from you.Â How many of these elements are you using?
- Show 3rd party accreditation / testimonials
- List a physical address
- Provide a contact phone number
- Check for appropriateÂ language, spelling and typos
User Experience Factors
- Have a clear and compelling call-to-action
- Easy navigation, that is supported by all browsers
- ‘Fantasy result’ images
- All links throughout site work
Shopping Experience Factors
- All product images are clear and can be enlarged
- Description are custom with desire driven copy
- Shopping cart checkout is simple
- Allow guest checkout option
Go through your website and integrate as much of the above list as you can and watch your conversion rates with the traffic you are already attracting, when you have met your initial conversaion rate goal (by continually tweaking the elements of the list until it works) THEN go after additional traffic!
What other elements of your site have you tweaked that helped your conversion rate?Â Leave me a comment and share the success love …
Emiy Leach – SEO Strategist