When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one ad has a significantly higher CTR, and there are a “decent” number of clicks....
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SEO for Businesses
Search engine optimization for businesses. Take your clients to the top!
Don’t Discard an Ad Too Soon
Google Checkout Increases CTR
If you have an online store, and do advertising on AdWords, then you really need to have Google Checkout as a payment option. I’m hoping you have it as an option! For one thing it helps with your sales conversions. In general, the more payment options you give, the better your conversions. For my...
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Using AdWords to Target Wireless Devices and Carriers
Google just now released (officially) device and carrier options, for targeting. I can’t speak for other countries yet, but for the US we have: For devices you can specify: iPhone and iPod Touch (together) Android (of course Google has that as an option!) Palm and I would think as many people use Blackberry by...
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How to Screw up Your Twitter Account
This is in response to a Twitter account I just saw. Just one example of many out there. I’m tempted to give a link, but I’ll be nice (the guy probably wouldn’t mind the free traffic!) So I get this notification that “Elmer Fudd is following you on Twitter” (okay, not his real name...
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Mini Sales Page Gets “Squeezed”
I had someone recently ask me about “squeeze pages” (aka “Name Squeeze Pages”) Note: squeeze pages are really opt-in pages – designed to get someone to opt in to your list. It’s a big topic unto itself. But let me take a high-level approach here. You should think of a squeeze page as being...
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