Have you seen Google images today? It appears last night Google launched a new image search. With this brand new look when searching images, it’s much easier to find what you’re looking for online. Not only is it fast and clean, but you can see up to 7 pages on standard settings at one...
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Internet Marketing
SEO is more than just developing a site to appear first on search engines. It’s also a type of Internet marketing.
Brand New Google Image Search Live!
Ad Structure 1: Item Description + Deal
Ad structure #1 I’ve had a lot of success with Adwords ads! I will explain. By just squeezing in a core item (or product line) description, and then giving a concise description of the “deal” (such as price, and free shipping, if applicable). The opposite of this approach: The “Clunky” Ad: The counter approach...
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Don’t Discard an Ad Too Soon
When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one ad has a significantly higher CTR, and there are a “decent” number of clicks....
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Information Goldmines for Content Ideas
Starting a blog is one of the best ways to engage potential clients as well as current customers. It can provide a focus for breaking information and is a great forum to let everyone know the latest news and what is in the pipeline. It could even be said that starting a blog is...
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Cover Common Misspellings (and mispellings)
This could come under the category of “keyword coverage” for products. In a nutshell this will help you with Adwords, Meta tags and your PPC campaigns. Try to have product and vendor descriptions with different spellings. (make sure you have permission to use any trademark names in your ads) For example: in an online...
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