Category Archives: Search Marketing

Using marketing to help others find your web site through online searches.

Keeping an Ear to the Ground: Holistic Niche Selection

I love talking to people about their niche, since the answers are never that varied. It’s usually some variation of Payday-Teeth-Loss. With the recent devastation in the continuity section of our industry, I think it’s a great time to stop … Continue reading

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Why I Like Information Products

In the internet marketing world, there is often a demarcation between Information Products (aka Infoproducts) and Physical Products. Some business sell both, but most are predominantly one or the other. I’m a marketer that actually deals in both. So I … Continue reading

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Beware of Overly Broad Keywords – Addendum

I did a post a few days ago on my AdWordsMadScientist blog, titled Beware of Overly Broad Keywords Well I wanted to emphasize, for people looking to do pay-per-click (AdWords or otherwise) how this is probably the most deadly trap. … Continue reading

Posted in Google AdWords | Tagged , , | 6 Comments

Information Goldmines for Content Ideas

Starting a blog is one of the best ways to engage potential clients as well as current customers. It can provide a focus for breaking information and is a great forum to let everyone know the latest news and what … Continue reading

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AdWords Keyword Research – Real Clicks

There are a number of great keyword tools out there, to do keyword research. Including free ones from Google. But after I’ve determined that a niche or some keywords have potential, I like to do something “shocking” that most people … Continue reading

Posted in Google AdWords, Pay-Per-Click, SEO for Businesses | Tagged , , , | 10 Comments