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Category Archives: Search Marketing
Importance of CTR in Keyword Quality Score
There are a number of factors that go into the Quality Score that Google gives your keywords. I won’t go into the whole “formula” here, or all the things you can do I want to concentrate on what can give … Continue reading
Posted in Search Marketing, SEO Web Help
Tagged clickthrough rate, ctr, Quality Score, qualityscore
1 Comment
AdWords Pitfalls – Broad Keywords
Warning: Broad keywords can be dangerous to your profitability! And I’d say this is the leading cause of people losing money on AdWords – especially for beginners. What I’m thinking is “overly” broad keywords. I was recently talking to someone … Continue reading
Conversion Tracking – Intermediary Goals
Ideally, when you’re split-testing the performance of your ads, you’d like to pick a winner according to which one best converts to sales. Now if you’re testing with high-volume you can do that. Such as via a big list, CPA … Continue reading
Short Ads vs More Detail
The tendency, when writing ads, is to use every character possible, in the headline and description lines. It’s often hard enough to even fit what you want within that small amount of room. I’ve had cases where I mentally pat … Continue reading
How to Use Twitter to Boost Business
Boosting business with Twitter Most people hear the hype about Twitter (and Facebook) and how some users are using this technology to enhance their businesses. Many think they just signup at Twitter and the other followers will come. Not actually … Continue reading