Category Archives: Search Marketing

Using marketing to help others find your web site through online searches.

Facebook Privacy Settings – Changes You Should Make Today!

Did you know that, if you haven’t changed your Facebook privacy settings, you are sharing which sites you go to on the web with Facebook by default, without doing anything? Alright, let me back up a little bit and explain. … Continue reading

Posted in Facebook, Search Marketing, SEO Web Help | Tagged , , | 7 Comments

Try Using Google Website Optimizer

Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where … Continue reading

Posted in Copywriting, Pay-Per-Click, SEO Web Help | Tagged , , , , | 4 Comments

Using “Top Selling” to Sell Your Products

This a useful descriptive to try in your Adwords ads. If you have tried using simple words like buy now or for sale, try using something more descriptive and enticing as an advertisement. We often use phrases like “Top Selling” … Continue reading

Posted in Google AdWords, SEO Web Help | Tagged , , | 4 Comments

Putting “Sale” in Your Headline

When I have great pricing on a line (or even a single item), I like to experiment with having “Sale” in the headline. I used to do “on Sale” a lot. For example, let say you have great prices on … Continue reading

Posted in Google AdWords, SEO Web Help | Tagged , , , | 4 Comments

AdWords Copywriting – Punctuation: Don’t question the mark?

I’m a big believer of trying different punctuation in AdWords ads! (okay, that exclamation point wasn’t really needed, but I thought I’d experiment with putting it there!) Anyway, one great ad variation to try is one with a question mark … Continue reading

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