Using marketing to help others find your web site through online searches.
There are a number of factors that go into the Quality Score that Google gives your keywords. I won’t go into the whole “formula” here, or all the things you can do I want to concentrate on what can give you the most leverage: the Clickthrough Rate (aka CTR) for your keywords Now having...
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Warning: Broad keywords can be dangerous to your profitability! And I’d say this is the leading cause of people losing money on AdWords – especially for beginners. What I’m thinking is “overly” broad keywords. I was recently talking to someone who has helps people with overcoming anxiety. So I’ll use that niche as an...
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Ideally, when you’re split-testing the performance of your ads, you’d like to pick a winner according to which one best converts to sales. Now if you’re testing with high-volume you can do that. Such as via a big list, CPA offer, or high-volume keywords in AdWords. But for most of us, most of the...
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The tendency, when writing ads, is to use every character possible, in the headline and description lines. It’s often hard enough to even fit what you want within that small amount of room. I’ve had cases where I mentally pat myself on the back when I get an ad that works (at least to...
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Boosting business with Twitter Most people hear the hype about Twitter (and Facebook) and how some users are using this technology to enhance their businesses. Many think they just signup at Twitter and the other followers will come. Not actually the way it works, and that’s what I’m going to discuss today. Top Twitter...
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