Category Archives: Search Marketing

Using marketing to help others find your web site through online searches.

Try Using Google Website Optimizer

Posted on July 19, 2010 by Darrell Merrick

Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where … Continue reading →

Posted in Copywriting, Pay-Per-Click, SEO Web Help | Tagged , , , , | 1 Comment

Using “Top Selling” to Sell Your Products

Posted on June 16, 2010 by SEOWebHelp

This a useful descriptive to try in your Adwords ads. If you have tried using simple words like buy now or for sale, try using something more descriptive and enticing as an advertisement. We often use phrases like “Top Selling” … Continue reading →

Posted in Google AdWords, SEO Web Help | Tagged , , | Leave a comment

Putting “Sale” in Your Headline

Posted on June 15, 2010 by SEOWebHelp

When I have great pricing on a line (or even a single item), I like to experiment with having “Sale” in the headline. I used to do “on Sale” a lot. For example, let say you have great prices on … Continue reading →

Posted in Google AdWords, SEO Web Help | Tagged , , , | Leave a comment

AdWords Copywriting – Punctuation: Don’t question the mark?

Posted on June 14, 2010 by SEOWebHelp

I’m a big believer of trying different punctuation in AdWords ads! (okay, that exclamation point wasn’t really needed, but I thought I’d experiment with putting it there!) Anyway, one great ad variation to try is one with a question mark … Continue reading →

Posted in Google AdWords, SEO Web Help | Tagged , , , | Leave a comment

Importance of CTR in Keyword Quality Score

Posted on June 8, 2010 by SEOWebHelp

There are a number of factors that go into the Quality Score that Google gives your keywords. I won’t go into the whole “formula” here, or all the things you can do I want to concentrate on what can give … Continue reading →

Posted in Search Marketing, SEO Web Help | Tagged , , , | Leave a comment