Category Archives: Google AdWords

Short Ads vs More Detail

The tendency, when writing ads, is to use every character possible, in the headline and description lines. It’s often hard enough to even fit what you want within that small amount of room. I’ve had cases where I mentally pat … Continue reading

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Beware of Overly Broad Keywords – Addendum

I did a post a few days ago on my AdWordsMadScientist blog, titled Beware of Overly Broad Keywords Well I wanted to emphasize, for people looking to do pay-per-click (AdWords or otherwise) how this is probably the most deadly trap. … Continue reading

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AdWords Keyword Research – Real Clicks

There are a number of great keyword tools out there, to do keyword research. Including free ones from Google. But after I’ve determined that a niche or some keywords have potential, I like to do something “shocking” that most people … Continue reading

Posted in Google AdWords, Pay-Per-Click, SEO for Businesses | Tagged , , , | 10 Comments

Using AdWords to Maximize Your SEO Efforts

When it comes to Google traffic, people almost always go for either Google or organic. But not realizing that one can help the other. On-page SEO can help you with Adwords. Without going into too much detail here, it’s about … Continue reading

Posted in Google AdWords, Pay-Per-Click, SEO for Businesses | Tagged , , | 5 Comments