Category Archives: Copywriting

Try Using Google Website Optimizer

Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where … Continue reading

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Information Goldmines for Content Ideas

Starting a blog is one of the best ways to engage potential clients as well as current customers. It can provide a focus for breaking information and is a great forum to let everyone know the latest news and what … Continue reading

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