Using marketing to help others find your web site through online searches.
Did you know that, if you haven’t changed your Facebook privacy settings, you are sharing which sites you go to on the web with Facebook by default, without doing anything? Alright, let me back up a little bit and explain. I’m sure you’ve heard about this little thing called the ‘Like’ button on Facebook....
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Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where you’re trying to get your visitor to take a specific action. Such as sign...
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This a useful descriptive to try in your Adwords ads. If you have tried using simple words like buy now or for sale, try using something more descriptive and enticing as an advertisement. We often use phrases like “Top Selling” – when applicable. Odds are you won’t have space in the headline, but try...
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When I have great pricing on a line (or even a single item), I like to experiment with having “Sale” in the headline. I used to do “on Sale” a lot. For example, let say you have great prices on Viking Grills. You could do a boring headline that’s just “Viking Grills”. But I’d...
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I’m a big believer of trying different punctuation in AdWords ads! (okay, that exclamation point wasn’t really needed, but I thought I’d experiment with putting it there!) Anyway, one great ad variation to try is one with a question mark at the end of the title. I’ve already tried that with a number of...
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