Thought I would share 3 top tips when getting your business site SEO going. What you need to know to be a know it all (or what you need to know, period).
Important SEO Tips
1. Domain Names That Win
What’s in a name? Well there’s a lot in a domain name from an SEO viewpoint. I was trying to help a recent client as they were searching around for the perfect domain name for their new business. They just didn’t get it. They were searching for names like “LearnFromMe.info”, “I-Do-My-Work-Well.biz” “ConsultingPersonThatEnjoysHavingWin.com”
What? Let’s break out of this losing habit. Answer these questions about your site:
- What are you trying to sell? Your personal brand, a product, an idea?
- Can you get 2 keywords in your domain name?
- Are you willing to do what it takes to get the .com over the .us
Create your domain name around that. I recommend using .com at all costs. Do you ever see .biz or .info on the first page of Google. Possibly, but I never have.
2. Your Home Page
This is where you tell your story. It’s not just about the product or service you’re selling, it’s also a nice place to put in some SEO relevant keyword terms to help boost your search relevance. Oh yea, you need that you know. I don’t mean hide a bunch of keywords as the same color as the background because that would just be black hat. I’m talking about winning over the audience and the search engines by telling them what they are going to find on your site.
Add some images of you and your product too. It’s documented that people can relate well to people. It’s a human thing and it’s one that can help you sell your brand and products. Using keywords in your image names and alt tags help the search engines grip and index you too.
3. Contacts
You need to put contacts in the top left of your site and in your footer or sidebar too. Even if it’s a phone number or Google Voice connect button, it can go along way. It makes customers feel like you’re there to stay and it helps. Now you might be looking around my site for the contact information. I have it on the contacts page. If we were a big company and had lots of employees, we would be shoving the number down your throat. It’s a good suggestion to have a contact page too. On the web, everyone is just used to seeing it.
On most client sites I definitely have the phone number and CS email stacked on almost every page. In one example the client was convinced their customers would prefer to email them instead of call, so they received a pleasant surprise when we introduced a phone number alternative. If there is a concern at the point of purchase no one wants to wait for an email response.
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