If you are running an online business and if you had been trying to achieve a good search engine ranking, you should take the help of search engine optimization. Search engine optimization or SEO involves the process of improving the search engine ranking of your website. However, you can follow some SEO tips in order to achieve good or higher ranking. You can also take the help of an SEO consultant in order to better your SEO strategies.
Top 5 SEO tips
Indulging in SEO mainly means finding and employing the different ways to increase your websites ranking. Below are discussed some SEO tips.
1.Upload quality content in your site – One of the efficient ways to increase traffic to your website is to include informative and unique content in your website. This is mainly more important for information based sites and blogs.
2.Diversify your marketing approach – If your website is comparatively new, that is, you have launched it just a few months back, and then you need to diversify your marketing approach. You will start getting ranking after a certain time.
3.Check the keyword density – It is also important for you to use the important keywords in your content. Then you should also calculate the keyword density of each of the articles and it should be approximately close to 3%. Keywords help search engines to get an idea about what your website is about. You should make sure that the keyword density doesn’t exceed 8%. Otherwise your webpage may be regarded as spam by the search engines.
4.Increase backlinks to your site – Another efficient way to boost your SEO efforts is creating or increasing backlinks to your website. In order to do this, you will have to try and feature a backlink on other good quality and high traffic websites. In this way, you’ll be able to get immediate traffic from that site featuring your websites link.
5.Add a sitemap to your website – You can also increase traffic to your website by including a sitemap in your website. This makes it easier for the various search engine spiders to read and then index your web pages. As indexed web pages appear in the search engines, more people visit your website.
In addition to all the above SEO tips, branding your website can also help you to get more traffic. You can do this by displaying the same logo on each and every page of your website. Thus your logo gets a distinct identity. You can also use your domain name in your business cards and may be letter heads too.