SEOMoz Infusioncon SEO Tips

Scott Willoughby from SEOmoz gave a great presentation at Infusioncon 2010 (Infusionsoft Conference in Scottsdale AZ).

Here are some interesting “bits”. (some you may already know)

SEOmoz has a new version of their Firefox toolbar, coming soon. For seeing page metrics

Statistic:
There are 100 billion searches per month. And of course that number is growing each month.
[Darrell note: we're so used to hearing about search traffic growing, that no one really thinks about it. But while most other "bricks and mortar" businesses have been kicked by a slowdown in traffic, the internet just gets more and more traffic. The internet is not in recession!]

70% of searches are long tail (5 or less searches per month). The more you get into the “tail”, the better conversions you get

Research has shown that 3 and 4 word phrases convert especially well.

Use Google’s Adwords too to look at search volume for keywords.
Tip: use exact match. Otherwise the volume is way off

Use internal site search. Great information on what your audience is looking for, and what keywords are valuable.

He also broke down on-page elements, by importance:

High value:

Title

Root domain

Body text (without keyword stuffing)

Moderate value:

meta description (for users to read)

URL path

URL filename

Alt attribute

Image filename

Low value:

Outbound anchor text

H1, H2, H3

URL parameters

Text in bold

No value:

Meta keywords (the only people looking at this are your competitors!)

HTML comment

CSS styles