Scott Willoughby from SEOmoz gave a great presentation at Infusioncon 2010 (Infusionsoft Conference in Scottsdale AZ).
Here are some interesting “bits”. (some you may already know)
SEOmoz has a new version of their Firefox toolbar, coming soon. For seeing page metrics
Statistic:
There are 100 billion searches per month. And of course that number is growing each month.
[Darrell note: we're so used to hearing about search traffic growing, that no one really thinks about it. But while most other "bricks and mortar" businesses have been kicked by a slowdown in traffic, the internet just gets more and more traffic. The internet is not in recession!]
70% of searches are long tail (5 or less searches per month). The more you get into the “tail”, the better conversions you get
Research has shown that 3 and 4 word phrases convert especially well.
Use Google’s Adwords too to look at search volume for keywords.
Tip: use exact match. Otherwise the volume is way off
Use internal site search. Great information on what your audience is looking for, and what keywords are valuable.
He also broke down on-page elements, by importance:
High value:
Title
Root domain
Body text (without keyword stuffing)
Moderate value:
meta description (for users to read)
URL path
URL filename
Alt attribute
Image filename
Low value:
Outbound anchor text
H1, H2, H3
URL parameters
Text in bold
No value:
Meta keywords (the only people looking at this are your competitors!)
HTML comment
CSS styles
