Some SEO tips to help get you started with taking on the world of Search Engine Optimization.
I’m a believer in having a keyword or two in my domain name. You don’t have to go this direction, but I feel it’s still useful. Focusing on about 3-6 keywords on your index page is generally a smart idea. Too many and your site starts looking like you can’t write. Bad editorials will keep your visitors from coming back or wanting to read more on your site or blog. Using keywords in the meta tags is great for Yahoo spiders and some other search engines. Googlebot doesn’t read them though.
Making sure your new site is well coded will help the search engine crawlers. Sometimes blogs start out well coded but then you add in about 20 widgets and the code is all over the place. Using CSS along with div tags will also help the spiders crawl your site. Keep your site tableless if you can.
Linking from one internal page in your site to another internal page is called Interlinking. Building up some links from other sites is a benefit to your new site. Getting links from PR4 and higher sites is what search engines look for. The more positive a site’s link juice the better you will rank (generally speaking).
Get yourself signed up with a Twitter account. That link goes to mine. You can add me as a friend. Since you’re a business you might want to get LinkedIn. Great place to get your name out to other business owners that may benefit from your services or products.
I may add new parts to this post. If you have questions, throw them in the comments and I may add the answers here.