We do lots of SEO campaigns and have noticed an increasing trend of companies following their competitors’ keywords. Businesses might assume that following competitor’s keywords must pertain to their own business since they are in fact, similar businesses. While that might be the way, chances are that they your competitors are just following their competitors’ keywords. The loop continues. Breaking apart from the masses is best way to get noticed online. Since we are talking about what the best keywords are to use for your business, let’s first find out what the competition is doing right with their keywords.
Why Your Competition Is Doing SEO Right
Going after a competitor’s keywords is a good way to end up number 2 or 3 on search engines. Some of you business owners might think #2 would be great from the position you currently reside in. The competition has been running after those keywords for some time now. If they’re a larger business than you, chances are they are spending their marketing budgets to get high rankings for those keyword terms. Right there we discovered two key points in their SEO keyword campaigns. Another reason that some competitors’ keywords could have those top ranks is because of the size of the site (more pages using those keywords), and navigation using specific keywords.
Finding That Keyword That Makes You Jump!
This is the part where you get excited because I’m about to tell you how to make top keywords work for you. Try using searched keyword tools like Skool by Google. Skool is basically for discovery for Adwords but can help you quickly understand how adding different keyword terms can help you get your ranking. You will also notice by using this software that each keyword term shown gives has a little bar to show you how much competition you will have if pursuing that keyword.
You might see how helpful a simple product such as Skool can be to fulfilling your keyword search marketing ideas.
If you’re a search marketing professional please share your techniques with our readers below. Make sure to leave your link in the comment so we can all visit your site or blog.