Author Archives: Darrell Merrick

About Darrell Merrick

Darrell is an Adwords guru and has always worked with software and web development. Though he's not an anti-social computer geek! You can find him doing both, the business as well as the technical side of projects. Some of his marketing "stats" with Amazon, over 4 years: Total items sold: 99,852 Total sales for Amazon: $5,910,090 Commissions paid to me: $547,966 Adwords costs: $167,832 Total Profit from Amazon: $380,133 If we could all do so good! If you're looking to venture into Google Adwords or Amazon sales, Darrell may have the answers for you!

Try Using Google Website Optimizer

Posted on July 19, 2010 by Darrell Merrick

Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where … Continue reading →

Posted in Copywriting, Pay-Per-Click, SEO Web Help | Tagged , , , , | 1 Comment

Ad Structure 1: Item Description + Deal

Posted on June 2, 2010 by Darrell Merrick

Ad structure #1 I’ve had a lot of success with Adwords ads! I will explain. By just squeezing in a core item (or product line) description, and then giving a concise description of the “deal” (such as price, and free … Continue reading →

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Easily Create Tweets with Long Links

Posted on June 1, 2010 by Darrell Merrick

I'll admit I need to go through all the Twitter tools listed on Web Help Network.   But I was recently helping a friend quickly get up-to-speed on Twitter. Wanted to give her an easy way to do posts with … Continue reading →

Posted in SEO for Businesses, Twitter | Tagged , , , , , , , , , , , | Leave a comment

AdWords Plus Box

Posted on May 19, 2010 by Darrell Merrick

This is in a similar spirit as my prior post about Google Checkout (how it increases CTR) Like that, it applies if you have an online store, and do advertising on AdWords. With the additional requirement of having your products … Continue reading →

Posted in SEO for Businesses | Tagged , , , , , , | 3 Comments

Don’t Discard an Ad Too Soon

Posted on May 6, 2010 by Darrell Merrick

When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one … Continue reading →

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