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Putting “Sale” in Your Headline

June 15, 2010
Putting “Sale” in Your Headline

When I have great pricing on a line (or even a single item), I like to experiment with having “Sale” in the headline. I used to do “on Sale” a lot. For example, let say you have great prices on Viking Grills. You could do a boring headline that’s just “Viking Grills”. But I’d...
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AdWords Copywriting – Punctuation: Don’t question the mark?

June 14, 2010

I’m a big believer of trying different punctuation in AdWords ads! (okay, that exclamation point wasn’t really needed, but I thought I’d experiment with putting it there!) Anyway, one great ad variation to try is one with a question mark at the end of the title. I’ve already tried that with a number of...
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Content Network Secret Weapon is Google Ad Planner

June 10, 2010

You may have seen the Ad Planner within the adwords interface. But do you know that you should consider it your “best friend” when it comes to the content network and content targeting? The usual danger with the “content side” of things is that traditionally you pay for a lot of “junk” (at least...
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Importance of CTR in Keyword Quality Score

June 8, 2010
Importance of CTR in Keyword Quality Score

There are a number of factors that go into the Quality Score that Google gives your keywords. I won’t go into the whole “formula” here, or all the things you can do I want to concentrate on what can give you the most leverage: the Clickthrough Rate (aka CTR) for your keywords Now having...
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100 Days of Twitter Tools #98 BubbleTweet

June 7, 2010
100 Days of Twitter Tools #98 BubbleTweet

The number in the title has nothing to do with the number of how we determine the quality of the tool. These Twitter tools are just in order as we test them. BubbleTweet Twitter Tool What it’s used for: Taking images or video of yourself with your computer’s camera or video. Tweeting about it...
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