Monthly Archives: May 2010

Conversion Tracking – Intermediary Goals

Posted on May 27, 2010 by SEOWebHelp

Ideally, when you’re split-testing the performance of your ads, you’d like to pick a winner according to which one best converts to sales. Now if you’re testing with high-volume you can do that. Such as via a big list, CPA … Continue reading →

Posted in Google AdWords, Search Marketing | Tagged , , , , , , , | 1 Comment

Google Brand Consistency Is Lost

Posted on May 25, 2010 by SEOWebHelp

Last month (April 2010) Google decided to turn on their “Brands” recognition. When you type in specific keywords for items you lose the old leaders of the SERP and gain a whole new breed of stores – the “Big Brand … Continue reading →

Posted in SEO for Businesses | Tagged , , | 1 Comment

100 Days of Twitter Tools #99 Twonvert

Posted on May 21, 2010 by SEOWebHelp

Today’s tool is Twonvert. The number in the title has nothing to do with the number of how we determine the quality of the tool. These Twitter tools are just in order as we test them. Twonvert Twitter Tool What … Continue reading →

Posted in SEO for Businesses | Tagged , , , , | 2 Comments

AdWords Plus Box

Posted on May 19, 2010 by Darrell Merrick

This is in a similar spirit as my prior post about Google Checkout (how it increases CTR) Like that, it applies if you have an online store, and do advertising on AdWords. With the additional requirement of having your products … Continue reading →

Posted in SEO for Businesses | Tagged , , , , , , | 7 Comments

Short Ads vs More Detail

Posted on May 12, 2010 by SEOWebHelp

The tendency, when writing ads, is to use every character possible, in the headline and description lines. It’s often hard enough to even fit what you want within that small amount of room. I’ve had cases where I mentally pat … Continue reading →

Posted in Google AdWords | Tagged , , , , , , , | 3 Comments