The European Union’s Amended ‘Cookie’ Laws: Implications for Online Marketing
On 25th May 2012, the new EU ‘cookie’ law came into effect. This law, which must be implemented by web masters across Member States, has sparked international concern and confusion.
As the EU is such a significant trading partner, and the new laws apply not only to European sites, but also to foreign sites accessible by European audiences, the implications for these amendments are far reaching and must be understood within the US. This article discusses what they mean for online marketing professionals.
What are Cookies and how do they impact upon Online Trading?
What are Cookies? A cookie is either a small text file stored within an individual’s computer hard drive, or a piece of information stored within their computer’s memory function. It remains stored until an individual closes their computer’s web-browser.




