Did you know that, if you haven’t changed your Facebook privacy settings, you are sharing which sites you go to on the web with Facebook by default, without doing anything? Alright, let me back up a little bit and explain....
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Facebook Privacy Settings – Changes You Should Make Today!
Try Using Google Website Optimizer
Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where...
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Finding the Best Keywords For You
We do lots of SEO campaigns and have noticed an increasing trend of companies following their competitors’ keywords. Businesses might assume that following competitor’s keywords must pertain to their own business since they are in fact, similar businesses. While that...
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Opting Out of Google Analytics
You heard right people! You can now now opt out of Google Analytics. I’m going to tell you how to do it, and why I believe this to be a bad idea. Google Analytics doesn’t reveal any personal information currently...
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Brand New Google Image Search Live!
Have you seen Google images today? It appears last night Google launched a new image search. With this brand new look when searching images, it’s much easier to find what you’re looking for online. Not only is it fast and clean, but you can see...
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Ad Structure 1: Item Description + Deal
Ad structure #1 I’ve had a lot of success with Adwords ads! I will explain. By just squeezing in a core item (or product line) description, and then giving a concise description of the “deal” (such as price, and free shipping, if applicable). The opposite...
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Don’t Discard an Ad Too Soon
When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one ad has a significantly higher...
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Information Goldmines for Content Ideas
Starting a blog is one of the best ways to engage potential clients as well as current customers. It can provide a focus for breaking information and is a great forum to let everyone know the latest news and what is in the pipeline. It...
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