The European Union’s Amended ‘Cookie’ Laws: Implications for Online Marketing
On 25th May 2012, the new EU ‘cookie’ law came into effect. This law, which must be implemented by web masters across Member States, has sparked international concern and confusion.
As the EU is such a significant trading partner, and the new laws apply not only to European sites, but also to foreign sites accessible by European audiences, the implications for these amendments are far reaching and must be understood within the US. This article discusses what they mean for online marketing professionals.
What are Cookies and how do they impact upon Online Trading?
What are Cookies? A cookie is either a small text file stored within an individual’s computer hard drive, or a piece of information stored within their computer’s memory function. It remains stored until an individual closes their computer’s web-browser.
If you have an e-commerce website, you know that converting your visitors into customers is your real goal. Traffic numbers are great, leads are great, but at the end of the day, you want all those leads and visitors to convert to sales since an e-commerce site that simply looks good, but doesn’t convert is useless.
To help you get a better understand of what you need to do to increase your conversion rate on your e-commerce website, here are a few simple suggestions.
SEO or commonly known as search engine optimization is a skill which is used globally to improve the website’s ratings. This technique of gaining the website’s popularity is a getting popularity in the online market. It includes a lot of specialized works such as- designing the websites; scripting the website copy, service online, marketing a product and etc. The purpose of a SEO is to increase the chance of customer’s discovering the particular web page by going through different top search engines. The different helpful programs by a SEO can transform the client’s website to get maximum attention and get noticed by the customers.
Back in Feb 2011, the Internet Assigned Numbers Authority ran out of IP addresses. Today participating companies such as, ISPs, websites and network hardware manufacturers roll out IPv6 along with IPv4 (the earlier version we use now).
As a web publisher or “SEO expert” have you ever used Google’s Website Optimizer product? Yea, I don’t use it either, and now it’s on its way out. Here’s the email I received from Google recently:
We’re saying goodbye to Google Website Optimizer. Many marketers and publishers have improved the web by using insights from Website Optimizer to create better experiences for their users. To elevate website optimization and provide one fully integrated tool for testing, content optimization will now have a new home within Google Analytics. The last day you’ll be able to access Google Website Optimizer will be August 1st, 2012.