Did you know that, if you haven’t changed your Facebook privacy settings, you are sharing which sites you go to on the web with Facebook by default, without doing anything? Alright, let me back up a little bit and explain....
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Do you split-test your main (money making) pages? Split-testing is about trying different things, throwing out what doesn’t work as well, keeping what does work. You can do ongoing improvements and “magically” increase your returns. Especially important in pages where...
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We do lots of SEO campaigns and have noticed an increasing trend of companies following their competitors’ keywords. Businesses might assume that following competitor’s keywords must pertain to their own business since they are in fact, similar businesses. While that...
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Have you seen Google images today? It appears last night Google launched a new image search. With this brand new look when searching images, it’s much easier to find what you’re looking for online. Not only is it fast and clean, but you can see...
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Ad structure #1 I’ve had a lot of success with Adwords ads! I will explain. By just squeezing in a core item (or product line) description, and then giving a concise description of the “deal” (such as price, and free shipping, if applicable). The opposite...
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When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner. The specific trap I’m thinking of is when one ad has a significantly higher...
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